Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
SUPPLYPIKE
SUPPLYPIKE
SUPPLYPIKE
INDUSTRY:
INDUSTRY:
INDUSTRY:
ENTERPRISE SAAS
ENTERPRISE SAAS
ENTERPRISE SAAS
ROLE:
ROLE:
ROLE:
BRANDING, ART DIRECTION, & WEB DESIGN
BRANDING, ART DIRECTION, & WEB DESIGN
BRANDING, ART DIRECTION, & WEB DESIGN
BRIEF:
BRIEF:
BRIEF:
Evolve SupplyPike’s visual brand across key customer touchpoints as the company scaled. The goal was to create a cohesive, recognizable system that could be produced quickly and applied consistently across marketing and web, while still supporting conversion-focused experiences and campaign agility during a period of rapid expansion.
Evolve SupplyPike’s visual brand across key customer touchpoints as the company scaled. The goal was to create a cohesive, recognizable system that could be produced quickly and applied consistently across marketing and web, while still supporting conversion-focused experiences and campaign agility during a period of rapid expansion.
Evolve SupplyPike’s visual brand across key customer touchpoints as the company scaled. The goal was to create a cohesive, recognizable system that could be produced quickly and applied consistently across marketing and web, while still supporting conversion-focused experiences and campaign agility during a period of rapid expansion.
Defined a consistent illustration system for SupplyPike, including shape language, line weight, perspective, and color rules to keep visuals cohesive across campaigns
Defined a consistent illustration system for SupplyPike, including shape language, line weight, perspective, and color rules to keep visuals cohesive across campaigns
Defined a consistent illustration system for SupplyPike, including shape language, line weight, perspective, and color rules to keep visuals cohesive across campaigns
CHALLENGE:
CHALLENGE:
CHALLENGE:
Rapid expansion created visual drift across channels. Marketing, web, and event needs moved fast and served different funnel stages, which made it hard to stay cohesive without slowing production or redesigning assets from scratch.
Rapid expansion created visual drift across channels. Marketing, web, and event needs moved fast and served different funnel stages, which made it hard to stay cohesive without slowing production or redesigning assets from scratch.
Rapid expansion created visual drift across channels. Marketing, web, and event needs moved fast and served different funnel stages, which made it hard to stay cohesive without slowing production or redesigning assets from scratch.
Developed a social template library that standardizes typography, spacing, and components to maintain brand consistency across channels.
Developed a social template library that standardizes typography, spacing, and components to maintain brand consistency across channels.
Developed a social template library that standardizes typography, spacing, and components to maintain brand consistency across channels.
APPROACH:
APPROACH:
APPROACH:
Built reusable systems instead of one-off designs. Standardized layout patterns, type hierarchy, spacing, component styling, and illustration rules so assets could scale across channels. Created cross-platform social templates, defined illustration style direction, and applied web patterns that supported scannability and conversion (clear hierarchy, focused CTAs, low friction flows). Each deliverable was designed around its funnel role to balance brand clarity with performance.
Built reusable systems instead of one-off designs. Standardized layout patterns, type hierarchy, spacing, component styling, and illustration rules so assets could scale across channels. Created cross-platform social templates, defined illustration style direction, and applied web patterns that supported scannability and conversion (clear hierarchy, focused CTAs, low friction flows). Each deliverable was designed around its funnel role to balance brand clarity with performance.
Built reusable systems instead of one-off designs. Standardized layout patterns, type hierarchy, spacing, component styling, and illustration rules so assets could scale across channels. Created cross-platform social templates, defined illustration style direction, and applied web patterns that supported scannability and conversion (clear hierarchy, focused CTAs, low friction flows). Each deliverable was designed around its funnel role to balance brand clarity with performance.
Two conversion-focused pages: the demo request page prioritizes scheduling with scannable benefits and social proof near the form, while the trade show page supports planning with searchable event cards (date and location first), clear next actions, and a team section to drive real meetings.
Two conversion-focused pages: the demo request page prioritizes scheduling with scannable benefits and social proof near the form, while the trade show page supports planning with searchable event cards (date and location first), clear next actions, and a team section to drive real meetings.
Two conversion-focused pages: the demo request page prioritizes scheduling with scannable benefits and social proof near the form, while the trade show page supports planning with searchable event cards (date and location first), clear next actions, and a team section to drive real meetings.
OUTCOME:
OUTCOME:
OUTCOME:
Established a more cohesive and scalable visual system across marketing, web, and events. Improved brand consistency across customer touchpoints and enabled faster production with repeatable patterns, supporting internal alignment and sales and marketing initiatives leading up to the 250+ million acquisition.
Established a more cohesive and scalable visual system across marketing, web, and events. Improved brand consistency across customer touchpoints and enabled faster production with repeatable patterns, supporting internal alignment and sales and marketing initiatives leading up to the 250+ million acquisition.
Established a more cohesive and scalable visual system across marketing, web, and events. Improved brand consistency across customer touchpoints and enabled faster production with repeatable patterns, supporting internal alignment and sales and marketing initiatives leading up to the 250+ million acquisition.