Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
HI-TIVITY
HI-TIVITY
HI-TIVITY
INDUSTRY:
INDUSTRY:
INDUSTRY:
CONSUMER PRODUCT
CONSUMER PRODUCT
CONSUMER PRODUCT
ROLE:
ROLE:
ROLE:
BRANDING, USER INTERFACE, & DESIGN SYSTEMS
BRANDING, USER INTERFACE, & DESIGN SYSTEMS
BRANDING, USER INTERFACE, & DESIGN SYSTEMS
BRIEF:
BRIEF:
BRIEF:
HI-TIVITY is a gamified productivity app concept for college students with ADHD. The goal was to design a progression system that makes task follow-through feel structured, rewarding, and easier to maintain day-to-day.
HI-TIVITY is a gamified productivity app concept for college students with ADHD. The goal was to design a progression system that makes task follow-through feel structured, rewarding, and easier to maintain day-to-day.
HI-TIVITY is a gamified productivity app concept for college students with ADHD. The goal was to design a progression system that makes task follow-through feel structured, rewarding, and easier to maintain day-to-day.
CHALLENGE:
CHALLENGE:
CHALLENGE:
Most productivity tools assume consistent routines and strong executive function. ADHD students often face time blindness, fluctuating motivation, and deadline stress. The challenge was to create a calm interface that supports task initiation and sustained use without relying on willpower alone.
Most productivity tools assume consistent routines and strong executive function. ADHD students often face time blindness, fluctuating motivation, and deadline stress. The challenge was to create a calm interface that supports task initiation and sustained use without relying on willpower alone.
Most productivity tools assume consistent routines and strong executive function. ADHD students often face time blindness, fluctuating motivation, and deadline stress. The challenge was to create a calm interface that supports task initiation and sustained use without relying on willpower alone.
Breaks onboarding into small steps and introduces school syncing as optional, supporting faster time-to-value and reducing decision fatigue.
Breaks onboarding into small steps and introduces school syncing as optional, supporting faster time-to-value and reducing decision fatigue.
Breaks onboarding into small steps and introduces school syncing as optional, supporting faster time-to-value and reducing decision fatigue.
Delivers immediate feedback after focus sessions, reinforcing the loop with earned progress and VC rewards.
Delivers immediate feedback after focus sessions, reinforcing the loop with earned progress and VC rewards.
Delivers immediate feedback after focus sessions, reinforcing the loop with earned progress and VC rewards.
APPROACH:
APPROACH:
APPROACH:
Scalable UI patterns and gamification mechanics were paired with academic task structure to reduce friction and reinforce momentum. A modular system was built to keep layouts predictable, with progression tied to tasks, streaks, XP, and VC rewards. Core flows were designed across onboarding, planning, focus mode, and community accountability, with decisions mapped to ADHD-informed UX patterns and accessibility best practices.
Scalable UI patterns and gamification mechanics were paired with academic task structure to reduce friction and reinforce momentum. A modular system was built to keep layouts predictable, with progression tied to tasks, streaks, XP, and VC rewards. Core flows were designed across onboarding, planning, focus mode, and community accountability, with decisions mapped to ADHD-informed UX patterns and accessibility best practices.
Scalable UI patterns and gamification mechanics were paired with academic task structure to reduce friction and reinforce momentum. A modular system was built to keep layouts predictable, with progression tied to tasks, streaks, XP, and VC rewards. Core flows were designed across onboarding, planning, focus mode, and community accountability, with decisions mapped to ADHD-informed UX patterns and accessibility best practices.
Pomodoro-inspired timer to break work into short, focused intervals with scheduled breaks. Timeboxing techniques like Pomodoro help ADHD users manage time blindness and maintain focus by creating predictable rhythms and visible progress.
Pomodoro-inspired timer to break work into short, focused intervals with scheduled breaks. Timeboxing techniques like Pomodoro help ADHD users manage time blindness and maintain focus by creating predictable rhythms and visible progress.
Pomodoro-inspired timer to break work into short, focused intervals with scheduled breaks. Timeboxing techniques like Pomodoro help ADHD users manage time blindness and maintain focus by creating predictable rhythms and visible progress.
Profiles surface XP, milestones, and rankings to make progress visible, while the store uses earned VC to unlock frames and themes, turning consistency into optional customization.
Profiles surface XP, milestones, and rankings to make progress visible, while the store uses earned VC to unlock frames and themes, turning consistency into optional customization.
Profiles surface XP, milestones, and rankings to make progress visible, while the store uses earned VC to unlock frames and themes, turning consistency into optional customization.
OUTCOME:
OUTCOME:
OUTCOME:
The concept established a repeatable workflow that helps ADHD students follow through by turning coursework into a clear loop (plan, focus, complete, reward). Because the system is organized around courses and predictable patterns, it can repeat each semester without changing the workflow. Short feedback cycles through XP, streaks, and VC keep momentum visible and support re-entry after missed days, with personalization and community accountability included as optional layers.
The concept established a repeatable workflow that helps ADHD students follow through by turning coursework into a clear loop (plan, focus, complete, reward). Because the system is organized around courses and predictable patterns, it can repeat each semester without changing the workflow. Short feedback cycles through XP, streaks, and VC keep momentum visible and support re-entry after missed days, with personalization and community accountability included as optional layers.
The concept established a repeatable workflow that helps ADHD students follow through by turning coursework into a clear loop (plan, focus, complete, reward). Because the system is organized around courses and predictable patterns, it can repeat each semester without changing the workflow. Short feedback cycles through XP, streaks, and VC keep momentum visible and support re-entry after missed days, with personalization and community accountability included as optional layers.
How success would be measured: time-to-first-task completion, focus sessions per week, weekly task completion rate, streak persistence, and return rate after a lapse.
How success would be measured: time-to-first-task completion, focus sessions per week, weekly task completion rate, streak persistence, and return rate after a lapse.
How success would be measured: time-to-first-task completion, focus sessions per week, weekly task completion rate, streak persistence, and return rate after a lapse.