Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
Brand and visual designer shaping identities and web experiences for campaigns and content.
BRANDING
ILLUSTRATION
MOTION
WEB DESIGN
USER INTERFACE
DESIGN SYSTEMS
SOCIAL MEDIA DESIGN
SORS
SORS
SORS
INDUSTRY:
INDUSTRY:
INDUSTRY:
B2B STARTUP
B2B STARTUP
B2B STARTUP
ROLE:
ROLE:
ROLE:
BRANDING, WEB DESIGN, & CONTENT STRATEGY
BRANDING, WEB DESIGN, & CONTENT STRATEGY
BRANDING, WEB DESIGN, & CONTENT STRATEGY
BRIEF:
BRIEF:
BRIEF:
SORS is a B2B pricing technology company building SORS IQ for logistics and freight. The goal was to establish a credible LinkedIn presence and create a repeatable post system that could communicate a niche, technical product clearly during early brand formation.
SORS is a B2B pricing technology company building SORS IQ for logistics and freight. The goal was to establish a credible LinkedIn presence and create a repeatable post system that could communicate a niche, technical product clearly during early brand formation.
SORS is a B2B pricing technology company building SORS IQ for logistics and freight. The goal was to establish a credible LinkedIn presence and create a repeatable post system that could communicate a niche, technical product clearly during early brand formation.
Established a consistent first impression and a recognizable brand baseline.
Established a consistent first impression and a recognizable brand baseline.
Established a consistent first impression and a recognizable brand baseline.
CHALLENGE:
CHALLENGE:
CHALLENGE:
The product required education to be understood, but there wasn’t a consistent public pitch to start from. Social needed to launch quickly while messaging stayed flexible as positioning evolved. The challenge was translating complex pricing logic into scannable content without oversimplifying the value.
The product required education to be understood, but there wasn’t a consistent public pitch to start from. Social needed to launch quickly while messaging stayed flexible as positioning evolved. The challenge was translating complex pricing logic into scannable content without oversimplifying the value.
The product required education to be understood, but there wasn’t a consistent public pitch to start from. Social needed to launch quickly while messaging stayed flexible as positioning evolved. The challenge was translating complex pricing logic into scannable content without oversimplifying the value.
Post strategy - With no existing LinkedIn presence, I led with a broad category problem (static pricing fails) to establish relevance, then followed with a simple educational model (profit curve) to make the value legible before introducing heavier product positioning.
APPROACH:
APPROACH:
APPROACH:
A lightweight content structure was defined first so the visuals weren’t standalone one-offs. Awareness and education posts were paired with a modular LinkedIn layout system (profile, banner, and post templates) to keep hierarchy consistent in-feed. Copy was written per graphic using a repeatable pattern (hook, insight, implication, takeaway) so the story stayed coherent as the brand matured. Web and dashboard concept explorations were also created to show a clearer way to present the product narrative when a polished site experience and product UI were not available to reference.
A lightweight content structure was defined first so the visuals weren’t standalone one-offs. Awareness and education posts were paired with a modular LinkedIn layout system (profile, banner, and post templates) to keep hierarchy consistent in-feed. Copy was written per graphic using a repeatable pattern (hook, insight, implication, takeaway) so the story stayed coherent as the brand matured. Web and dashboard concept explorations were also created to show a clearer way to present the product narrative when a polished site experience and product UI were not available to reference.
A lightweight content structure was defined first so the visuals weren’t standalone one-offs. Awareness and education posts were paired with a modular LinkedIn layout system (profile, banner, and post templates) to keep hierarchy consistent in-feed. Copy was written per graphic using a repeatable pattern (hook, insight, implication, takeaway) so the story stayed coherent as the brand matured. Web and dashboard concept explorations were also created to show a clearer way to present the product narrative when a polished site experience and product UI were not available to reference.
One product-led homepage: the hero introduces SORS IQ with a dashboard preview (KPIs + profit frontier) to make the pricing tradeoff concrete, while the sections below support evaluation with clear benefits, a simple “How it works” flow, and security/compliance proof.
One product-led homepage: the hero introduces SORS IQ with a dashboard preview (KPIs + profit frontier) to make the pricing tradeoff concrete, while the sections below support evaluation with clear benefits, a simple “How it works” flow, and security/compliance proof.
One product-led homepage: the hero introduces SORS IQ with a dashboard preview (KPIs + profit frontier) to make the pricing tradeoff concrete, while the sections below support evaluation with clear benefits, a simple “How it works” flow, and security/compliance proof.
OUTCOME:
OUTCOME:
OUTCOME:
The work established a cohesive, launch-ready LinkedIn presence with a repeatable visual and messaging system that gave SORS a consistent way to communicate publicly.
The work established a cohesive, launch-ready LinkedIn presence with a repeatable visual and messaging system that gave SORS a consistent way to communicate publicly.
The work established a cohesive, launch-ready LinkedIn presence with a repeatable visual and messaging system that gave SORS a consistent way to communicate publicly.
Impact: 6,000%+ increase in page views and 170+ new unique visitors in 30 days.
Impact: 6,000%+ increase in page views and 170+ new unique visitors in 30 days.
Impact: 6,000%+ increase in page views and 170+ new unique visitors in 30 days.