SUPPLYPIKE
[
role
]
BRANDING, UI DESIGN, ILLUSTRATION, WEB DESIGN
[
brief
]
Evolve SupplyPike’s visual brand across key marketing and web surfaces to support consistency, scalability, and growth during rapid expansion.
[
challenge
]
As the company scaled, visual inconsistencies emerged across channels, each serving different stages of the B2B funnel, making cohesion difficult without slowing production.
[
approach
]
Scalable design systems and visual patterns were introduced across illustration, social templates, and web pages rather than relying on isolated designs. Each deliverable was aligned to its funnel role, balancing brand clarity with conversion-focused UX.
[
outcome
]
The work established a more cohesive and scalable brand system across marketing, web, and events, supporting internal alignment, lead generation, and sales initiatives leading up to the acquisition.
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