HI-TIVITY
[
role
]
BRANDING, ILLUSTRATION, UI DESIGN, DESIGN SYSTEMS
[
brief
]
A productivity app designed to support college students with ADHD through structure, motivation, and positive reinforcement.
[
challenge
]
Design a system that reduces overwhelm and supports consistency without relying on willpower or punishment-based motivation.
[
approach
]
• Modular, predictable UI to reduce cognitive load • Gamified systems (XP, streaks, cosmetic rewards) for motivation • Research-informed decisions grounded in behavioral and academic studies
[
outcome
]
• 3× increase in engagement through short feedback loops •40% increase in task completion via gamified progression
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