SORS
[
role
]
BRANDING, WEB DESIGN, CONTENT STRATEGY
[
brief
]
A B2B pricing technology company building SORS IQ for logistics and freight, focused on clearly communicating a complex product during early brand formation.
[
challenge
]
Establish brand credibility and product clarity quickly with little to no existing social presence.
[
approach
]
Establish brand credibility and product clarity quickly with little to no existing social presence.
[
outcome
]
Foundational social assets were created to establish a clear and consistent visual presence, including profile imagery, banners, static posts, and an explainer video. Design, copy, and content structure were developed in parallel to ensure clarity while remaining flexible as messaging evolved.
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